In September 2021, Apple's Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Account Engagement's Open Rules Audit [...]
A discussion about Account Engagement folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative consequences. Poorly organized Account Engagement orgs [...]
Setting up a Account Engagement campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to [...]
You’re a first-mover, and you turned on Account Engagement’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if you want to use Email Builder [...]
I am an oversized ParDreamin’ advocate, but I didn’t watch a single recorded session…until now. I finally had a break between clients and my kids’ youth sporting events to get [...]
Every email needs an unsubscribe link. Every. Single. Email. In fact, Account Engagement won’t let you send an email without the unsubscribe or preference center link. Keep reading to [...]
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey sticks. Hmph. I don't play hockey. Where's [...]
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. [...]
Now that you’re getting comfortable with business units let’s get into some details that often raise questions. #1 How to manage inbound prospects with forms for multiple business units Imagine [...]
Flows can be scary to create, but Opportunity Contact Roles are important for Account Engagement's campaign influence reporting. Here are the blueprints to create a Flow that automatically adds opportunity [...]
