In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here.

Time to do something about it.

Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists.  Consider using a different metric to measure email engagement (like clicks).

The Open Rules Audit is available in all Pardot editions.

Open Rules Audit

Go to Pardot Reports > Automations > Open Rules Audit.


Pardot Open Rules Audit

Pardot Open Rules Audit detailed lists