In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here.
Time to do something about it.
Use Pardot’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists. Consider using a different metric to measure email engagement (like clicks).
The Open Rules Audit is available in all Pardot editions.
Open Rules Audit
Go to Pardot Reports > Automations > Open Rules Audit.
