In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here.

Time to do something about it.

Use Account Engagement’s Open Rules Audit to identify where you have “email open” as a trigger in Engagement Studios, Automation Rules and Dynamic Lists.  Consider using a different metric to measure email engagement (like clicks).

The Open Rules Audit is available in all Account Engagement editions.

Open Rules Audit

Go to Account Engagement Reports > Automations > Open Rules Audit.


Account Engagement Open Rules Audit

Account Engagement Open Rules Audit detailed lists