Cookies are a big topic of discussion these days.  Ever wonder when MCAE (Pardot) cookies your prospects? Keep reading! Background When visitors click on MCAE marketing assets, web browsers will add a cookie (small data block) to their computer. This action identifies the person, and if that visitor interacts with your company again, MCAE will track their interactions. For example, if a visitor completes a [...]

With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how the image needs resizing for smaller columns.) Here is a handy guide. It shows you the approximate Email Builder image dimensions for different column widths. You can print, cut, and pin the PDF near your workspace. [...]

Lara Black inspired and contributed to this blog.   Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close to their mailable limit and either have to clean out the MCAE (Pardot) database or pay up.   Go to Pardot Settings > Account Settings > Usage and limits to see where you stand. Look at your current mailable prospects against your [...]

If you see this banner on your Pardot Dashboard tab, keep reading. What's happening? Salesforce is updating Pardot for security reasons. If you embed Pardot forms or other content in iframes, include JavaScript in that content, and serve this content over the default go.pardot.com domain, you need to make updates.  UPDATE: Companies can CHOOSE to enable the security update. It will be automatically enabled on August 12. I [...]

Salesforce Engage helps sales people  see marketing engagement. Click on the links below to get the whole story. It's everything you need to know about Salesforce Engage. Have fun!   Salesforce Engage (slide deck)   Community User event (recording)

Here's a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps marketers by predicting the optimal send frequency for marketing emails. For example, you can create a list of "Undersaturated" prospects for a re engagement email drip program.  Or, you can add "Oversaturated" prospects to a suppression list to prevent too many emails sent to individual prospects. Use the EEF criteria in Engagement Studio, dynamic [...]

In September 2021, Apple's Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot's Open Rules Audit to identify where you have "email open" as a trigger in Engagement Studios, Automation Rules and Dynamic Lists.  Consider using a different metric to measure email engagement (like clicks). The Open Rules Audit is available in [...]

I am an oversized ParDreamin’ advocate, but I didn’t watch a single recorded session…until now. I finally had a break between clients and my kids’ youth sporting events to get caught up.  Here are my top 2021 session picks. How to watch ParDreamin’ Before you start, I have two tips. You can download the speaker slides to get a quick peek at the content. This [...]

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. Notifications B2BMA lets you view or add notifications. When a value passes a specific threshold, you can set a notification to get real-time alerts to key metrics.  Create notifications by selecting Set Notification from the [...]

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot's campaign influence reporting. Here are the blueprints to create a Flow that automatically adds opportunity contact roles to the opportunity when the opportunity is created. I'm still new to Flows, so Sofia Davis-Kos from Cloud Masonry created this for me.  I've used it with many companies to give them Opportunity Contact [...]