Setting Up Your Brand in Marketing Cloud
Eight steps for setting up the Salesforce Marketing Cloud brand builder When it comes to email marketing, speed and consistency are everything. Salesforce Marketing Cloud’s Brand feature in the email [...]
Navigate Email Marketing When You Can’t Trust Click Metrics
Clickbots are a curse to all marketers. With the rise of security bots, email click metrics are getting harder to trust. Marketers reviewing email results are often frustrated because the [...]
Follow These 4 Steps for an Effective Email Drip
Creating your first email drip is daunting. (Where to begin?) So, I’m giving you a starting point. The concept Here’s the scenario: you have permission to email a segment of [...]
Compare Lightning Email Builder with Classic Email Sending
"Should I use the new Email Builder," is a question I hear often. My answer: "It depends." I've seen marketers divide on their preferences, mainly due to what features are [...]
Account Engagement (Pardot): Send Birthday Emails with Ease
If you want to send a birthday email to your customers every year (or for any occasion), it’s a challenge. Account Engagement (Pardot) doesn’t have an easy drop-down button for [...]
Set Up a Resubscribe on your Account Engagement (Pardot) Form Handlers
Account Engagement's resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form. Resubscribe works great – if you use Account Engagement [...]
8 Gigantic Reasons to Love Account Engagement’s (Pardot’s) Mailability Enhancement
This blog was updated for the Winter 2022 Release. Account Engagement’s mailability enhancement is the story of the iceberg. You know. When you only see the very tip of [...]
Resubscribe Prospects With This New Account Engagement (Pardot) Feature
Are you capturing ALL your interested prospects for your marketing emails? I mean, even the ones that previously opted out and recently filled out a form? Don’t know? Well, check [...]