Account Engagement’s Email Builder – New Email Experience
Change is here! If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option. From the Email Content tab, click “Edit in Builder,” and you are prompted [...]
Move Account Engagement (Pardot) Assets between Sandbox and Production
Would you like to move email templates, engagement studio programs or other assets between Account Engagement's sandbox and production (and vice versa)? You can! Use Account Engagement's Bulk Asset Copy [...]
6 Benefits of Account Engagement’s Integration into Salesforce
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM) system. Because marketing and sales are closely [...]
Send Salesforce Reports to Your Inbox for Easy Monitoring
How do you like your email marketing data? To go? Me too. If you create a marketing report in Salesforce, you can set a subscription to receive the daily, weekly, [...]
Navigate Email Marketing When You Can’t Trust Click Metrics
Clickbots are a curse to all marketers. With the rise of security bots, email click metrics are getting harder to trust. Marketers reviewing email results are often frustrated because the [...]
Account Engagement Copy Between Business Units- Bulk Asset Copy Flow
If you have mulitple business units in your Account Engagement org, you will likely want to copy assets between business units. An email template that needs to go into each [...]
Account Engagement (Pardot) Importing Prospects
I'll walk you through the steps of importing prospects. First, go to Account Engagement Settings tab and select Imports on the left side. Prepare your spreadsheet and save it [...]
Use These Email Tools for Account Engagement (Pardot)
Google and Yahoo made new email requirements effective February 2024. They expect email marketers to: Maintain a low spam threshold (under 0.3%) Authenticate emails with SPF, DKIM and DMARC Always [...]
Account Engagement (Pardot) Advanced Email Analytics
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let's be honest. In our modern marketing world, where you can't count opens and are unsure of [...]
New Gmail and Yahoo Protections and What to Do in Account Engagement (Pardot)
Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the [...]