Your First Engagement Studio in 5 Steps
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it's the most intuitive)! The user interface is simple to navigate, and you can create [...]
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it's the most intuitive)! The user interface is simple to navigate, and you can create [...]
Salesforce updated how Account Engagement (Pardot) users get system notifications. You might see a notification on your Account Engagement Dashboard. No more trust.pardot.com Salesforce continues migrating Account Engagement features and [...]
When Salesforce discussed potential names for the Optimizer, I would have suggested a different choice. I would have called it "Mom." It's the force that says, "Clean up your stuff!" [...]
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team's activities. Here's a six-step process to help [...]
I always enjoy looking back to see what blog posts are getting the most traction and helping marketers. Here are the Top 10 most popular blog posts of 2022: [...]
Creating your first email drip is daunting. (Where to begin?) So, I’m giving you a starting point. The concept Here’s the scenario: you have permission to email a segment of [...]
Let's get your Sending Domain setup! Sending Domain A sending domain indicates who an email is from via the "From" email header. Your IT person can configure the DNS records [...]
Ok, marketers, who wants better marketing reporting? Everyone? I figured. Then get the scoop on ALL the ways to use Pardot and Salesforce Engagement History. If you’re looking for better [...]
Do you use the Do Not Email field? Most marketers overlook it or misuse it. Account Engagement (Pardot) mailability features updated in the summer of 2021. With it, Salesforce proposed [...]
If you ask anyone in Salesforce, "What's new with Account Engagement (Pardot)?" they will probably say, "Extensibility." Salesforce has been dutifully dedicating resources to extensibility, the ability to connect Pardot [...]