So, you're ready to set up the Marketing Cloud Preference Page. Here are the customizations available today. Getting Started with Marketing Cloud Preference Page Customizations First, go to the [...]
Woah! The Marketing Cloud Growth Winter Release 2025 is packed with incredible goodness! Let's jump right in! Opportunity Influence I never saw this coming. Boom! Marketing reporting convenience! Marketers can [...]
Setting up Marketing Cloud Growth Edition can feel daunting. The implementation is new to everyone, the documentation is hard to decipher, and something changes every few months. (Agh!) Keep reading [...]
Salesforce certification exams can be a beast. I passed the Data Cloud certification exam on the first attempt, and here’s my 1-2-3 recommendation for studying. 1. Data Cloud Trailmix by [...]
Change is here! If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option. From the Email Content tab, click “Edit in Builder,” and you are prompted [...]
Would you like to move email templates, engagement studio programs or other assets between Account Engagement's sandbox and production (and vice versa)? You can! Use Account Engagement's Bulk Asset Copy [...]
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM) system. Because marketing and sales are closely [...]
How do you like your email marketing data? To go? Me too. If you create a marketing report in Salesforce, you can set a subscription to receive the daily, weekly, [...]
Clickbots are a curse to all marketers. With the rise of security bots, email click metrics are getting harder to trust. Marketers reviewing email results are often frustrated because the [...]
If you have mulitple business units in your Account Engagement org, you will likely want to copy assets between business units. An email template that needs to go into each [...]
