Now that you’re getting comfortable with business units let’s get into some details that often raise questions.   #1 How to manage inbound prospects with forms for multiple business units Imagine [...]

  Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see how it's done. (I [...]

Some things are better separate. Here're a few examples: pizza and bananas, French fries and ice cream, and certain Pardot prospects. Sometimes Pardot prospects need to be segregated. Keeping them [...]

Content from Richard Felle, Salesforce Senior Marketing Automation Consultant   Pardot enhancements roll out every April, August and December - three times more frequent than Apple launching a new iPhone. [...]