Traditional lead scoring has been around for decades. Traditional is the perfect word. It means long-established. Conventional. Habitually done. What’s the opposite of traditional? Novel. Modern. Einstein. Yes, Einstein. [...]
Content from Richard Felle, Salesforce Senior Marketing Automation Consultant Pardot enhancements roll out every April, August and December - three times more frequent than Apple launching a new iPhone. [...]
Question: How do you get a B2B marketer’s attention? Answer: Break their systems. Google Chrome’s recent announcement to phase out third-party cookies is making a significant impact in the web [...]
As a Pardot administrator, you are the king of the Pardot castle. But now your castle is moving into the Salesforce kingdom. The need for Pardot admin's to get Salesforce [...]
Ok marketers, who wants better marketing reporting? Everyone? I figured. Then get the scoop on ALL the ways to use Pardot and Salesforce Engagement History. If you’re looking for better [...]
Are you capturing ALL your interested prospects for your marketing emails? I mean, even the ones that previously opted out and recently filled out a form? Don’t know? Well, check [...]
Wake up sleepy prospects who have been missed by the sales team with an engagement program and a custom field using Process Builder. Pardot gives you capability to track a [...]
Phishing has been around as long as email, and it continues to present a sizable risk. The concern for phishing scams is driven by new, sophisticated attacks. According to Avanan, [...]
The first time I read about Salesforce Engagement History Metrics and Lightning Components, I thought the article was referring to the metrics fields. In my defense, the two have similar [...]
In the teenage texting lexicon, “HML” can mean anything from Hit My Line (a request to text back) to the angst-drive Hate My Life. But, in Salesforce speak…it means the [...]
