Master the Account Engagement Basics: Your Foundation for Marketing Automation Success New to Account Engagement (formerly Pardot)? Feeling overwhelmed by all the features and functionalities? Don’t worry, we’ve got you [...]
Every year, Salesforce makes an upgrade that requires your attention in Account Engagement. Now is one of those times. You need to log into Account Engagement and check the Optimizer [...]
Salesforce Account Engagement’s New Email Builder Marketers using Account Engagement now have access to a powerful new tool that promises to transform how we build, design, and manage emails. With [...]
Would you like to move email templates, engagement studio programs or other assets between Account Engagement's sandbox and production (and vice versa)? You can! Use Account Engagement's Bulk Asset Copy [...]
Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM) system. Because marketing and sales are closely [...]
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let's be honest. In our modern marketing world, where you can't count opens and are unsure of [...]
Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the [...]
Bill Fetter from Unfettered Marketing inspired this blog with his innovative solution of customizing Email Content. If you’re using the new Lighting Email Builder, you regularly send emails out [...]
If you are using the Lightning Email Builder, you likely want to save your email templates in a public folder. The public folder will allow anyone in your team to [...]
Upcoming Account Engagement Winter '24 Webinar October 31, 2023 01:00 PM CDT Featured Speakers: Lindsey DiGiovanni, Product Manager, Salesforce Katie Wheeler, Product Marketing, Salesforce Hilary Scott, Associate Product Manager, Salesforce [...]
