These tips are from my friend Claudia Hoops, a Pardot consultant at Destined.  She posted these insights on LinkedIn, and I grabbed a handful that had the most engagement.   [...]

Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another serious obstacle (Apple’s new policy) right behind [...]

Pardot's resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form.   Resubscribe works great – if you use Pardot forms. But, [...]

Pardot’s Summer ’21 mailability enhancement is the story of the iceberg.   You know. When you only see the very tip of the iceberg, and there’s much more to it underneath [...]

Picking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The dilemma is common with marketers. But Pardot's [...]

Setting up Pardot custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a new realm of possibilities. While Pardot syncs [...]

If you were stranded on a deserted island and could only have one Pardot report, which one would you pick?  I’d choose the custom Engagement History email report. A whole [...]

My grandfather used to say, “If you have a talent, use it.” His sage advice holds for B2B Marketing Analytics: If you have it, use it. Many companies have B2B [...]

PardotPro Lara Black collaborated on this blog.   So what's the big deal with dupes? In Pardot, duplicates mean that you might email the wrong person, or that your reporting [...]

The countdown continues for Pardot-only users. (I imagine a New Year’s Eve style countdown.) The eminent day is February 15, 2021.   By this date, all your Pardot users should be [...]