Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The combination of sales and marketing working in [...]
Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior. You must choose either "Use Pardot's Value" or "Use [...]
Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in Account Engagement (Pardot). Marketers use them to [...]
"Should I use the new Email Builder," is a question I hear often. My answer: "It depends." I've seen marketers divide on their preferences, mainly due to what features are [...]
Account Engagement has two kinds of lists: Segmentation and Dynamic. Both lists are used for various reasons, including sending emails, suppressing email recipients or grouping prospects in your database for [...]
If you want to send a birthday email to your customers every year (or for any occasion), it’s a challenge. Marketing Cloud Account Engagement (MCAE) doesn’t have an easy drop-down [...]
A common question from Marketing Cloud Account Engagement (Pardot) marketers has been, “Can we see a bounce report?” Well, now you can. What is a Bounce? An email bounces when [...]
Cookies are a big topic of discussion these days. Ever wonder when MCAE (Pardot) cookies your prospects? Keep reading! Background When visitors click on MCAE marketing assets, web browsers will [...]
With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how the [...]
Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down? Marketers often find themselves creeping close to their mailable limit and either [...]
