My grandfather used to say, “If you have a talent, use it.” His sage advice holds for B2B Marketing Analytics: If you have it, use it. Many companies have B2B [...]

PardotPro Lara Black collaborated on this blog.   So what's the big deal with dupes? In Pardot, duplicates mean that you might email the wrong person, or that your reporting [...]

The countdown continues for Pardot-only users. (I imagine a New Year’s Eve style countdown.) The eminent day is February 15, 2021.   By this date, all your Pardot users should be [...]

I attended ParDreamin' last month, and it was ripe with great Pardot advice.  (I’ve been binge-watching the recorded sessions the last few weeks.) ParDreamin' presenters shared Pardot insights that gave [...]

There's a way to set up your Email Content to see all your email sending metrics at the top of the page.  My clients (all of them) prefer to have [...]

After creating a Pardot email builder template, your next step is sending an email. Exciting! At the time of writing this blog, I’d sent more than a dozen emails from [...]

Everybody likes choices.  The more the better. But sometimes, more choices creates indecision. You will quickly realize in the new Pardot email builder that you have a choice to store [...]

If you’re like most marketers, you have 23 items on your work “to-do” list. Well, now you have 24 items because the Pardot email builder just rolled out mid-October, and [...]

Want to add images to your emails with Pardot’s new email template builder?  You need to set up your Salesforce CMS. Salesforce CMS (Content Management System) hosts all the Pardot [...]

Traditional lead scoring has been around for decades.   Traditional is the perfect word. It means long-established. Conventional. Habitually done.    What’s the opposite of traditional? Novel. Modern. Einstein. Yes, Einstein.   [...]