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  • Marketing Cloud Account Engagement MCAE Cookie Prospects
    When MCAE (Pardot) Cookies Prospects

When MCAE (Pardot) Cookies Prospects

Jen KazinPardot|

Cookies are a big topic of discussion these days.  Ever wonder when MCAE (Pardot) cookies your prospects? Keep reading! Background When visitors click on MCAE marketing assets, web browsers will [...]

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  • Email Builder Image Dimensions
    MCAE (Pardot) Email Builder Image Dimensions

MCAE (Pardot) Email Builder Image Dimensions

Jen KazinPardot|

With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how the [...]

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  • Account Engagement Clean Database
    Dynamic Lists to Clean Up Your Database

Dynamic Lists to Clean Up Your Database

Jen KazinPardot|

Lara Black inspired and contributed to this blog.   Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close to their mailable limit and either [...]

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  • Pardot default domain security update
    SYSTEM UPDATE: Check your Pardot Settings

SYSTEM UPDATE: Check your Pardot Settings

Jen KazinPardot|

If you see this banner on your Pardot Dashboard tab, keep reading. What's happening? Salesforce is updating Pardot for security reasons. If you embed Pardot forms or other content in iframes, [...]

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  • Salesforce Engage
    Salesforce Engage Survival Guide

Salesforce Engage Survival Guide

Jen KazinPardot|

Salesforce Engage helps sales people  see marketing engagement. Click on the links below to get the whole story. It's everything you need to know about Salesforce Engage. Have fun!   [...]

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  • Einstein Engagement Frequency
    Using Pardot’s Einstein Engagement Frequency (EEF)

Using Pardot’s Einstein Engagement Frequency (EEF)

Jen KazinPardot|

Here's a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps marketers by predicting the optimal send frequency for marketing emails. For example, you can create a list of "Undersaturated" [...]

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  • Pardot Open Rules Audit
    Using Pardot’s Open Rules Audit

Using Pardot’s Open Rules Audit

Jen KazinPardot|

In September 2021, Apple's Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot's Open Rules Audit to [...]

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  • pardot campaign structure
    Creating the Perfect Pardot Campaign Structure

Creating the Perfect Pardot Campaign Structure

Jen KazinPardot, Pardot Basics|

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to apples, [...]

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  • ParDreamin 2021 logo
    ParDreamin Picks for 2021

ParDreamin Picks for 2021

Jen KazinPardot|

I am an oversized ParDreamin’ advocate, but I didn’t watch a single recorded session…until now. I finally had a break between clients and my kids’ youth sporting events to get [...]

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  • B2BMA feature image
    7 Nifty Features of B2B Marketing Analytics (B2BMA)

7 Nifty Features of B2B Marketing Analytics (B2BMA)

Jen KazinPardot|

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. [...]

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  • When MCAE (Pardot) Cookies Prospects
  • MCAE (Pardot) Email Builder Image Dimensions
  • Dynamic Lists to Clean Up Your Database

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