Cookies are a big topic of discussion these days.  Ever wonder when MCAE (Pardot) cookies your prospects? Keep reading! Background When visitors click on MCAE marketing assets, web browsers will [...]

With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how the [...]

Lara Black inspired and contributed to this blog.   Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close to their mailable limit and either [...]

If you see this banner on your Pardot Dashboard tab, keep reading. What's happening? Salesforce is updating Pardot for security reasons. If you embed Pardot forms or other content in iframes, [...]

Salesforce Engage helps sales people  see marketing engagement. Click on the links below to get the whole story. It's everything you need to know about Salesforce Engage. Have fun!   [...]

Here's a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps marketers by predicting the optimal send frequency for marketing emails. For example, you can create a list of "Undersaturated" [...]

In September 2021, Apple's Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Pardot's Open Rules Audit to [...]

I am an oversized ParDreamin’ advocate, but I didn’t watch a single recorded session…until now. I finally had a break between clients and my kids’ youth sporting events to get [...]

I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here are a few “spoon” features of B2BMA. [...]