Send Your First Email in Lightning Email Builder
Hey, first-timer. Are you ready to send an email in Account Engagement's Lightning Email Builder? Let's go! Creating a List First, follow this video to create a list. [...]
Hey, first-timer. Are you ready to send an email in Account Engagement's Lightning Email Builder? Let's go! Creating a List First, follow this video to create a list. [...]
Ok, marketers, who wants better marketing reporting? Everyone? I figured. Then get the scoop on ALL the ways to use Account Engagement and Salesforce Engagement History. If you’re looking for [...]
Surprisingly, I get this question often from companies with user sync enabled: How do I add an Account Engagement (Pardot) user? Here are the steps: Add user First, go into [...]
Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The combination of sales and marketing working in [...]
Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in Account Engagement (Pardot). Marketers use them to [...]
Account Engagement has two kinds of lists: Segmentation and Dynamic. Both lists are used for various reasons, including sending emails, suppressing email recipients or grouping prospects in your database for [...]
A discussion about Account Engagement folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative consequences. Poorly organized Account Engagement orgs [...]
Setting up a Account Engagement campaign structure the first time can be a daunting task. Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to [...]
Every email needs an unsubscribe link. Every. Single. Email. In fact, Account Engagement won’t let you send an email without the unsubscribe or preference center link. Keep reading to learn [...]
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey sticks. Hmph. I don't play hockey. Where's [...]