If you were stranded on a deserted island and could only have one Account Engagement report, which one would you pick? I’d choose the custom Engagement History email report. A [...]
Ok, I’m going to share a little secret. I’m going to show you a report that I create for all my clients who use campaigns and want campaign marketing attribution. [...]
I love surprises! Salesforce campaign influence allows you to connect a prospect’s marketing activity to opportunity revenue. Why am I talking about surprises? How the campaign influence, auto-association time frame [...]
As a Account Engagement consultant, I troubleshoot problems for other companies. I’ve learned that you just need a “dig-in” attitude. But even with a good mindset, understanding Account Engagement’s first-party [...]
First-Party Tracking and What You Need To Do In Account Engagement On March 10, 2021, the Twin Cities and New Delhi Account Engagement User Groups presented a session on first-party [...]
My grandfather used to say, “If you have a talent, use it.” His sage advice holds for B2B Marketing Analytics: If you have it, use it. Many companies have B2B [...]
Ok, change of pace on this blog. I wanted my readers to know the difference between first-party and third-party cookies in about 90 seconds, so I made a video. Also, [...]
Account EngagementPro Lara Black collaborated on this blog. So what's the big deal with dupes? In Account Engagement, duplicates mean that you might email the wrong person, or that [...]
The countdown continues for Account Engagement-only users. (I imagine a New Year’s Eve style countdown.) The eminent day is February 15, 2021. By this date, all your Account Engagement users [...]
I attended ParDreamin' last month, and it was ripe with great Account Engagement advice. (I’ve been binge-watching the recorded sessions the last few weeks.) ParDreamin' presenters shared Account Engagement insights [...]
