As a Pardot consultant, I troubleshoot problems for other companies. I’ve learned that you just need a “dig-in” attitude.   But even with a good mindset, understanding Pardot’s first-party tracking is [...]

First-Party Tracking and What You Need To Do In Pardot On March 10, 2021, the Twin Cities and New Delhi Pardot User Groups presented a session on first-party tracking.  The [...]

Ok, change of pace on this blog. I wanted my readers to know the difference between first-party and third-party cookies in about 90 seconds, so I made a video. Also, [...]

Question: How do you get a B2B marketer’s attention? Answer: Mess with their marketing reports. Google Chrome’s recent announcement to phase out third-party cookies is making a significant impact in [...]

Hard to believe that a term with the words "cookie" and "party" is terrible.   But third-party cookies are crumbling, and the party is shutting down.   Google Chrome's recent announcement to [...]