Deep Dive into the Account Engagement (Pardot) Optimizer
When Salesforce discussed potential names for the Optimizer, I would have suggested a different choice. I would have called it "Mom." It's the force that says, "Clean up your stuff!" [...]
Dynamic Lists to Clean Up Your Database
Are you trying to keep your mailable limit down? Marketers often find themselves creeping close to their mailable limit and either have to clean out the MCAE (Account Engagement) database [...]
How to Manage the Duplicate Dilemma
Account EngagementPro Lara Black collaborated on this blog. So what's the big deal with dupes? In Account Engagement, duplicates mean that you might email the wrong person, or that [...]