First-Party Tracking and What You Need To Do In Account Engagement

On March 10, 2021, the Twin Cities and New Delhi Account Engagement User Groups presented a session on first-party tracking.  The links below are the slides and the recording of the session.  Salesforce’s Christopher Cornett and Joel Odom were guest speakers.


2021.03.10 First-Party Tracking User Group Meeting




2:33 – Slide 4 – What is a cookie?

3:17 – Slide 5 – What is the difference between a first-party and third-party cookie?

7:02 – Slide 9 – Privacy concerns with third-party cookies

9:53 – Slide 10 – Google Chrome announces a plan to phase out third-party cookies by the end of 2021; Account Engagement uses third-party cookies

13:35 – Slide 14 – How will you know if you have a problem with website tracking?

14:53 – Slide 15 – What happens if you don’t upgrade to first-party tracking?

16:37 – Slide 18 – What you need to do in Account Engagement to change to first-party tracking? (Chris Cornett)

22:58 – Slide 27 – How can you test first-party tracking?

25:31 – Slide 28 – Understand how first-party tracking works

28:07 – Slide 31 – Review of different scenarios

31:22 – Slide 35 – Summary


33:09 – What is a subdomain?

36:39 – When can you turn off the “Use third-party tracking” Account Engagement setting?

39:42 – If a company uses a different email sending domain, what tracker domain needs to be added on the email asset? (Scenario #4)

40:47 – How do European domains work in a first-party context? (

44:09 – Chris, can you review how the first-party tracking works again? (slide 29)

46:40 – Why is selecting the correct tracker domain is important on Account Engagement email assets?

50:54 – Performance by @elevenex11


What’s the Difference Between First-Party and Third-Party Cookies (90-second video) 

Confused by First-Party Tracking? No More!

Account Engagement’s First-Party Tracking Open Beta: Everything You Need to Know

The Demise of Third-Party Cookies: What B2B Marketers Need to Know