Track Account Engagement Activities in Google Analytics (GA4)
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your [...]
Account Engagement Folder Sharing in Email Template
When you save your email template, you can keep it in a Private or Public folder. Private - Only you can see the email template. Public - Everyone can see [...]
Send Your First Email in Lightning Email Builder
Hey, first-timer. Are you ready to send an email in Account Engagement's Lightning Email Builder? Let's go! Creating a List First, follow this video to create a list. [...]
Downloadable User Guides for Account Engagement (Pardot)
Know more Check out these guides for more insights on key Account Engagement topics.
Your First Engagement Studio in 5 Steps
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it's the most intuitive)! The user interface is simple to navigate, and you can create [...]
What is “Status.salesforce.com” and Why Should I Care?
Salesforce updated how Account Engagement (Pardot) users get system notifications. You might see a notification on your Account Engagement Dashboard. No more trust.pardot.com Salesforce continues migrating Account Engagement features and [...]
Deep Dive into the Account Engagement (Pardot) Optimizer
When Salesforce discussed potential names for the Optimizer, I would have suggested a different choice. I would have called it "Mom." It's the force that says, "Clean up your stuff!" [...]
Simplify Your Campaign Structure With 6 Easy-Peasy Steps
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team's activities. Here's a six-step process to help [...]
Top 10 Account Engagement (Pardot) Blog posts of 2023
I always enjoy looking back to see what blog posts are getting the most traction and helping marketers. Here are the Top 10 most popular blog posts of 2023: [...]
Follow These 4 Steps for an Effective Email Drip
Creating your first email drip is daunting. (Where to begin?) So, I’m giving you a starting point. The concept Here’s the scenario: you have permission to email a segment of [...]