Account Engagement Automation Cookbook
So you think you know the basics about Account Engagement automations, but you are struggling to get started? It's time to start practicing! Check out my Automation "Cookbook." It’s a [...]
So you think you know the basics about Account Engagement automations, but you are struggling to get started? It's time to start practicing! Check out my Automation "Cookbook." It’s a [...]
What’s the worst mistake in marketing? Most think about marketers sending wayward emails to the whole database, but what happens behind the scenes can be scary too. For instance, one [...]
This is a recorded session from the B2B Marketers User Group in Melbourne. Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your [...]
When you save your email template, you can keep it in a Private or Public folder. Private - Only you can see the email template. Public - Everyone can see [...]
Hey, first-timer. Are you ready to send an email in Account Engagement's Lightning Email Builder? Let's go! Creating a List First, follow this video to create a list. [...]
Know more Check out these guides for more insights on key Account Engagement topics.
The Engagement Studio Program (ESP) is my all-time favorite application in Account Engagement (probably because it's the most intuitive)! The user interface is simple to navigate, and you can create [...]
Salesforce updated how Account Engagement (Pardot) users get system notifications. You might see a notification on your Account Engagement Dashboard. No more trust.pardot.com Salesforce continues migrating Account Engagement features and [...]
When Salesforce discussed potential names for the Optimizer, I would have suggested a different choice. I would have called it "Mom." It's the force that says, "Clean up your stuff!" [...]
A big step toward better marketing reporting is using campaigns. For marketers, campaigns are the foundation of measuring the effectiveness of their team's activities. Here's a six-step process to help [...]