Account Engagement (Pardot) Email Content – Email Sending Gotchas
After creating a Account Engagement email builder template, your next step is sending an email. Exciting! At the time of writing this blog, I’d sent more than a dozen [...]
Account Engagement (Pardot) Email Builder-Explore Your Image Hosting Choices
Everybody likes choices. The more the better. But sometimes, more choices creates indecision. You will quickly realize in the new Account Engagement email builder that you have a choice to [...]
Set Up Account Engagement (Pardot) Email & Landing Page Builders
Hey there! Glad to see that you are ready to set up the new Email and Landing Page Builders, the future of marketing in Account Engagement. The Email and Landing [...]
Account Engagement (Pardot) Email Builder-Set Up Your Salesforce CMS
I updated this blog on 6/20/2021 to reflect the Summer 2021 enhancement. Salesforce now provides a default CDN domain for your salesforce instance. (Nice!) Because Salesforce made setup easier, you [...]
9 Benefits of Einstein Behavior Score
Traditional lead scoring has been around for decades. Traditional is the perfect word. It means long-established. Conventional. Habitually done. What’s the opposite of traditional? Novel. Modern. Einstein. Yes, Einstein. [...]
11 most common questions about Account Engagement (Pardot) Business Units
Content from Richard Felle, Salesforce Senior Marketing Automation Consultant Account Engagement enhancements roll out every April, August and December - three times more frequent than Apple launching a new [...]
Confused by First-Party Tracking? No More!
Question: How do you get a B2B marketer’s attention? Answer: Mess with their marketing reports. Google Chrome’s recent announcement to phase out third-party cookies is making a significant impact in [...]
The Demise of Third-Party Cookies: What B2B Marketers Need to Know
Hard to believe that a term with the words "cookie" and "party" is terrible. But third-party cookies are crumbling, and the party is shutting down. Google Chrome's recent announcement to [...]
7 Tips for Account Engagement Admins to Negotiate for Salesforce Administrator Rights
As a Account Engagement administrator, you are the king of the Account Engagement castle. But now your castle is moving into the Salesforce kingdom. The need for Account Engagement admin's [...]
Get the Scoop on ALL the ways to use Salesforce Engagement History
Ok marketers, who wants better marketing reporting? Everyone? I figured. Then get the scoop on ALL the ways to use Account Engagement and Salesforce Engagement History. If you’re looking for [...]