Compare Lightning Email Builder with Classic Email Sending
"Should I use the new Email Builder," is a question I hear often. My answer: "It depends." I've seen marketers divide on their preferences, mainly due to what features are [...]
Account Engagement (Pardot): Create Segmentation or Dynamic Lists
Account Engagement has two kinds of lists: Segmentation and Dynamic. Both lists are used for various reasons, including sending emails, suppressing email recipients or grouping prospects in your database for [...]
Account Engagement (Pardot): Send Birthday Emails with Ease
If you want to send a birthday email to your customers every year (or for any occasion), it’s a challenge. Account Engagement (Pardot) doesn’t have an easy drop-down button for [...]
View Account Engagement (Pardot) Bounce Details With Ease
A common question from Account Engagement (Pardot) marketers has been, “Can we see a bounce report?” Well, now you can. What is a Bounce? An email bounces when it cannot [...]
When Account Engagement (Pardot) Cookies Prospects
Cookies are a big topic of discussion these days. Ever wonder when Account Engagement (Pardot) cookies your prospects? Keep reading! Background When visitors click on Account Engagement (Pardot) marketing assets, web [...]
Account Engagement (Pardot) Email Builder Image Dimensions
With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how [...]
Dynamic Lists to Clean Up Your Database
Are you trying to keep your mailable limit down? Marketers often find themselves creeping close to their mailable limit and either have to clean out the MCAE (Account Engagement) database [...]
SYSTEM UPDATE: Check your Account Engagement (Pardot) Settings
Salesforce is automatically updating Account Engagement for security reasons. Read more about the details and what you need to do. I will refer to Account Engagement in this blog [...]
Salesforce Engage Survival Guide
Salesforce Engage helps sales people see marketing engagement. Click on the links below to get the whole story. It's everything you need to know about Salesforce Engage. Have fun! [...]
Using Account Engagement’s (Pardot’s) Einstein Engagement Frequency (EEF)
Here's a refreshing, new Account Engagement feature. Einstein Engagement Frequencey (EEF) helps marketers by predicting the optimal send frequency for marketing emails. For example, you can create a list of [...]