Account Engagement has two kinds of lists: Segmentation and Dynamic. Both lists are used for various reasons, including sending emails, suppressing email recipients or grouping prospects in your database for [...]
If you want to send a birthday email to your customers every year (or for any occasion), it’s a challenge. Account Engagement (Pardot) doesn’t have an easy drop-down button for [...]
A common question from Account Engagement (Pardot) marketers has been, “Can we see a bounce report?” Well, now you can. What is a Bounce? An email bounces when it cannot [...]
Cookies are a big topic of discussion these days. Ever wonder when Account Engagement (Pardot) cookies your prospects? Keep reading! Background When visitors click on Account Engagement (Pardot) marketing assets, web [...]
With the new Email Builder, you may struggle to find the correct image size for different column widths. Often, it’s a trial-by-error game. Does this look familiar? (See how [...]
Are you trying to keep your mailable limit down? Marketers often find themselves creeping close to their mailable limit and either have to clean out the MCAE (Account Engagement) database [...]
Salesforce is automatically updating Account Engagement for security reasons. Read more about the details and what you need to do. I will refer to Account Engagement in this blog [...]
Salesforce Engage helps sales people see marketing engagement. Click on the links below to get the whole story. It's everything you need to know about Salesforce Engage. Have fun! [...]
Here's a refreshing, new Account Engagement feature. Einstein Engagement Frequencey (EEF) helps marketers by predicting the optimal send frequency for marketing emails. For example, you can create a list of [...]
In September 2021, Apple's Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about it. Use Account Engagement's Open Rules Audit [...]
