“Should I use the new Email Builder,” is a question I hear often.  

My answer: “It depends.” 

I’ve seen marketers divide on their preferences, mainly due to what features are available in Email Builder.

Marketers who embrace the Email Builder

  • Have neither HTML and CSS coding capabilities nor agency resources
  • Put more emphasis on the email content (less on design)
  • Think speed and ease of creating email templates are important

Marketers who cling to the Classic Email Sending

  • Have HTML and CSS coding capabilities
  • Have high expectations of email appearance and design
  • Need features that are not currently available in Email Builder (like custom fonts or Litmus testing)

Here is a list of features where I see differences between Classic email sending Email Builder.


salesforce account engagement lightning email builder and classic email sending comparison