While I was at Dreamforce this week, I bumped into several Account Engagement experts. So...naturally I stopped and asked them about their favorite Account Engagement Winter '22 release feature. Here's [...]
These tips are from my friend Claudia Hoops, a Account Engagement consultant at Destined. She posted these insights on LinkedIn, and I grabbed a handful that had the most engagement. [...]
Account Engagement Business Unit Video Configuring Account Engagement Business Units for the first time is a little scary. Watch this short, ten-minute video to see how it's [...]
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another serious obstacle (Apple’s new policy) right behind [...]
Some things are better separate. Here're a few examples: pizza and bananas, French fries and ice cream, and certain Account Engagement prospects. Sometimes Account Engagement prospects need to be segregated. [...]
Account Engagement's resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form. Resubscribe works great – if you use Account Engagement [...]
This blog was updated for the Winter 2022 Release. Account Engagement’s mailability enhancement is the story of the iceberg. You know. When you only see the very tip of [...]
APicking the right time and day to send an email makes me groan. Should I send it in the morning? Weekends? Fridays? The dilemma is common with marketers. But Account [...]
Setting up Account Engagement custom objects is like getting a new addition to your house. It’s new. It’s exciting, and it opens up a new realm of possibilities. While Account [...]
If you were stranded on a deserted island and could only have one Account Engagement report, which one would you pick? I’d choose the custom Engagement History email report. A [...]
