Account Engagement Copy Between Business Units- Bulk Asset Copy Flow
If you have mulitple business units in your Account Engagement org, you will likely want to copy assets between business units. An email template that needs to go into each [...]
Account Engagement (Pardot) Importing Prospects
I'll walk you through the steps of importing prospects. First, go to Account Engagement Settings tab and select Imports on the left side. Prepare your spreadsheet and save it [...]
Use These Email Tools for Account Engagement (Pardot)
Google and Yahoo made new email requirements effective February 2024. They expect email marketers to: Maintain a low spam threshold (under 0.3%) Authenticate emails with SPF, DKIM and DMARC Always [...]
Account Engagement (Pardot) Advanced Email Analytics
Advanced Email Analytics is an insightful tool for any Account Engagement user. But let's be honest. In our modern marketing world, where you can't count opens and are unsure of [...]
New Gmail and Yahoo Protections and What to Do in Account Engagement (Pardot)
Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the [...]
Customize your Account Engagement Email Content List View
Bill Fetter from Unfettered Marketing inspired this blog with his innovative solution of customizing Email Content. If you’re using the new Lighting Email Builder, you regularly send emails out [...]
Adding Public Folder to Lightning Email Builder
If you are using the Lightning Email Builder, you likely want to save your email templates in a public folder. The public folder will allow anyone in your team to [...]
Marketing Cloud Account Engagement Winter ’24 Release Highlights
Upcoming Account Engagement Winter '24 Webinar October 31, 2023 01:00 PM CDT Featured Speakers: Lindsey DiGiovanni, Product Manager, Salesforce Katie Wheeler, Product Marketing, Salesforce Hilary Scott, Associate Product Manager, Salesforce [...]
Account Engagement Automation Cookbook
So you think you know the basics about Account Engagement automations, but you are struggling to get started? It's time to start practicing! Check out my Automation "Cookbook." It’s a [...]
Account Engagement (Pardot): Set Salesforce Field History Tracking for Email Opt Out
What’s the worst mistake in marketing? Most think about marketers sending wayward emails to the whole database, but what happens behind the scenes can be scary too. For instance, one [...]