Are you capturing ALL your interested prospects for your marketing emails? I mean, even the ones that previously opted out and recently filled out a form? Don’t know? Well, check [...]
I interviewed Validity Email Deliverability Expert Sloan Simmons to better understand the nuances for B2B marketers. Jen: Is email deliverability harder for B2B companies than B2C? Sloan: B2B is harder. [...]
Wake up sleepy prospects who have been missed by the sales team with an engagement program and a custom field using Process Builder. Account Engagement gives you capability to track [...]
Even if you love your job, work can sometimes…well…be work. I’m all about making work easy, and if you are using an ABM approach or planning to implement ABM, you [...]
Phishing has been around as long as email, and it continues to present a sizable risk. According to Avanan, 1 in 25 branded emails are phishing scams. In response, corporate [...]
Lead generation is at the heart of most marketing teams’ goals, and it’s a challenge for nearly everyone. Here are the top three lead gen challenges that I see and suggestions [...]
In the teenage texting lexicon, “HML” can mean anything from Hit My Line (a request to text back) to the angst-drive Hate My Life. But, in Salesforce speak…it means the [...]
