Ok, change of pace on this blog. I wanted my readers to know the difference between first-party and third-party cookies in about 90 seconds, so I made a video. Also, [...]

Hard to believe that a term with the words "cookie" and "party" is terrible.   But third-party cookies are crumbling, and the party is shutting down.   Google Chrome's recent announcement to [...]

I interviewed Validity Email Deliverability Expert Sloan Simmons to better understand the nuances for B2B marketers. Jen: Is email deliverability harder for B2B companies than B2C? Sloan: B2B is harder. [...]

Lead generation is at the heart of most marketing teams’ goals, and it’s a challenge for nearly everyone. Here are the top three lead gen challenges that I see and suggestions [...]

Ever wish that you could try something before you made a big decision?  For instance, would you like to bring new dog home for a few days before you bought [...]