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  • B2B Email Deliverability
    Focus on B2B Email Deliverability – An Interview with an Expert

Focus on B2B Email Deliverability – An Interview with an Expert

Jen KazinB2B Marketing|

I interviewed Validity Email Deliverability Expert Sloan Simmons to better understand the nuances for B2B marketers. Jen: Is email deliverability harder for B2B companies than B2C? Sloan: B2B is harder. [...]

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  • Sales people
    The Top Three Problems with Lead Lifecycles and How to Solve Them

The Top Three Problems with Lead Lifecycles and How to Solve Them

Jen KazinB2B Marketing|

Lead generation is at the heart of most marketing teams’ goals, and it’s a challenge for nearly everyone. Here are the top three lead gen challenges that I see and suggestions [...]

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  • What You Should Consider Before Investing In Marketing Automation

What You Should Consider Before Investing In Marketing Automation

greenke2-caB2B Marketing|

Ever wish that you could try something before you made a big decision?  For instance, would you like to bring new dog home for a few days before you bought [...]

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