Setting up a Account Engagement campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer, you want to compare apples to [...]

Every email needs an unsubscribe link. Every. Single. Email. In fact, Account Engagement won’t let you send an email without the unsubscribe or preference center link. Keep reading to [...]

Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey sticks. Hmph. I don't play hockey. Where's [...]