When Salesforce discussed potential names for the Optimizer, I would have suggested a different choice.  I would have called it "Mom."  It's the force that says, "Clean up your stuff!" [...]

Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close to their mailable limit and either have to clean out the MCAE (Account Engagement) database [...]

Account EngagementPro Lara Black collaborated on this blog. So what's the big deal with dupes? In Account Engagement, duplicates mean that you might email the wrong person, or that [...]