Change is here! If you use Account Engagement’s Lightning Email Builder, you probably noticed a new option.  From the Email Content tab, click “Edit in Builder,” and you are prompted [...]

Would you like to move email templates, engagement studio programs or other assets between Account Engagement's sandbox and production (and vice versa)? You can! Use Account Engagement's Bulk Asset Copy [...]

Companies must consider many factors when choosing a new marketing automation platform. One crucial consideration is integration with the Customer Relationship Management (CRM) system. Because marketing and sales are closely [...]

Advanced Email Analytics is an insightful tool for any Account Engagement user.  But let's be honest. In our modern marketing world, where you can't count opens and are unsure of [...]

Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email figured out, it changes. Here are the [...]

Bill Fetter from Unfettered Marketing inspired this blog with his innovative solution of customizing Email Content.   If you’re using the new Lighting Email Builder, you regularly send emails out [...]

If you are using the Lightning Email Builder, you likely want to save your email templates in a public folder.  The public folder will allow anyone in your team to [...]

Upcoming Account Engagement Winter '24 Webinar October 31, 2023 01:00 PM CDT Featured Speakers: Lindsey DiGiovanni, Product Manager, Salesforce Katie Wheeler, Product Marketing, Salesforce Hilary Scott, Associate Product Manager, Salesforce [...]

So you think you know the basics about Account Engagement automations, but you are struggling to get started? It's time to start practicing! Check out my Automation "Cookbook." It’s a [...]

What’s the worst mistake in marketing? Most think about marketers sending wayward emails to the whole database, but what happens behind the scenes can be scary too. For instance, one [...]