Surprisingly, I get this question often from companies with user sync enabled: How do I add an Account Engagement (Pardot) user?
Here are the steps:
First, go into Salesforce and add your user. Pay attention to the profile. Also, ensure that the user has a Sales Cloud User or CRM User permission set.
In many instances, no further action is necessary because User Sync is enabled. User sync automatically gives the new Salesforce user access to Pardot.
Go to Pardot Settings > Connector > User Sync to check your user sync. See how the Salesforce Profiles map to the Pardot roles.
If you add a user with a specific Salesforce profile (left column), they will automatically get created in Pardot with the designated Pardot role (right column).
Next, pay attention to this banner on the Pardot Settings > Connector > User Sync page
If you have the banner
Seeing the banner means that you are managing users solely with Salesforce profiles. ALL the Salesforce profiles will map to Pardot roles. For instance, if you had 72 users with the Salesforce profile of “Management User,” all the users will have access to Pardot in the “Marketing” role.
No banner means that you have user management enabled. This feature lets you control who gets access to Pardot BY USER. For example, if you had 72 users with the Salesforce profile of “Management User,” ONLY the users whose names were added in the Pardot Account Setup section will get access to Pardot.
To give marketers access, you need to add their names in the top (Marketing User) section. You can add salespeople in the bottom area.
Are you having problems? Make sure the profile is in the B2BMA canvas in Pardot Lightning.
From Set up, go to App Manager and find b2bma_canvas. Click on b2bma_canvas and ensure that you see all the necessary profiles.
Confirm that your Pardot Lightning users have CRM User, Sales Cloud User, or Service Cloud User permission sets.