Track Account Engagement Activities in Google Analytics (GA4)

This is a recorded session from the B2B Marketers User Group in Melbourne.

Google Analytics 4 (GA4) is an analytics service that measures traffic and engagement across your websites and apps.

Sabuhi Yahyayev, Marketing Automation Practice Lead from CloudKettle, explains integrating GA4 with Account Engagement.

For instance, whenever someone fills out your Account Engagement form, the details go to GA4.

It’s best to get started now and begin collecting your data!

Session Agenda:

Google Analytics 4 (GA4) Data Model (4:23)
Understanding GA4 Events (5:32)
GA4 Tracking and Events Framework (8:42)
Account Engagement Forms (10:25)
Steps to Capture Events in GA4 (12:18)

Other Account Engagement and Google Analytics 4 (GA4) integration resources