Pardot First-Party Tracking

Website tracking changes affect EVERYONE using Pardot. Google Chrome is phasing out third-party cookies by the end of 2021, and Pardot currently uses third-party cookies for website tracking. With the [...]

Campaign Influence

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This session addresses common questions about these models, [...]

Engagement History

If you’re looking for better marketing reports and metrics (I know you all are), make sure that you understand the different ways to use Salesforce and Pardot’s Engagement History. So [...]

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