Dark mode is a hot trend, popularized by its benefits including lower energy consumption and better readability. According to Sidemail, more than 55% of emails might be opened with dark [...]

Website tracking changes affect EVERYONE using Pardot. Google Chrome is phasing out third-party cookies by the end of 2021, and Pardot currently uses third-party cookies for website tracking. With the [...]

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This session addresses common questions about these models, [...]

If you’re looking for better marketing reports and metrics (I know you all are), make sure that you understand the different ways to use Salesforce and Pardot’s Engagement History. So [...]