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Pardot First-Party Tracking

first party tracking

March 10, 2021 @ 8:00 am 9:00 am

Website tracking changes affect EVERYONE using Pardot.

Google Chrome is phasing out third-party cookies by the end of 2021, and Pardot currently uses third-party cookies for website tracking.

With the Spring ’21 release, Salesforce made Pardot first-party tracking generally available (GA).

Join us to get the non-technical explanation (no geek-speak) of first-party tracking and learn precisely what you need to do in Pardot.

We will walk through several scenarios and have a Salesforce expert in attendance to answer questions.

At the end of the session, we have an interactive game and prizes!

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